Target audience survey.

To find out some information about our target audience we conducted a survey to get an idea on what our audiences' interests are. We asked questions about age, gender, social status and occupation as well as film, music and TV interests. We also asked about what social media sites that our audience use. Below we compiled a mood bored showing some images signifying what answers we got from our survey.

Our mood bored is just a general outline showing what the main responses were from the survey. 90% of the people that participated in our questionnaire use either/or Facebook and Twitter while only around 50% use Instagram. The vast majority of the people that said that they use these sites were between 15-18, but out of all the people we asked that were over the age of 30 only 2 said that these sites were used. A large amount of the surveys completed were from males and that is why we have put a male sign that is bigger than the female one at the top of the mood bored to signify this. The most popular films that appeared the most times in our surveys were Inception and The Lion King. As mentioned before most of our candidates were between 15-18 and The Lion King is a film from these peoples childhoods so that is why it has appeared numerous times. A lot of action films, mainly Inception, showed up in our survey as we aimed at action lovers because our film is going to fall in to this category. 100% of candidates said that they are middle class and this is what we wanted to hear as that is one of our main target audiences also. A vast amount of favourite foods that we got in the survey would all be considered as "fatty foods" that re not overly healthy. We feel this is because the younger generation care much less about the foods they eat and how it effects them. About 80% of the aged 30+ candidates mentioned rock music as their preferred music genre. With our aged 15-18 candidates the biggest response was electronic music genres such as dubstep and house. The next most common genre was hip-hop, all of these music taste opinions were expected as these are the most common musical preferences of this generation of teenagers due to being brought up in an electronic age.

Post By:
Josh Barrett
Metehan Hizli
Josh Shea