Universal Media Group.
This is Universal media group’s ident that is used as the
start of the films that they produce/distribute. Universal media group is a subsidiary
of Vivendi which is a Paris based mass media company. The image used in the
background behind the super imposed text is a 3D model of earth. This, along
with the company name connotes to us that this is a company that operates all
around the world. The ident starts with a camera orbiting around the globe with
rays of light beaming from all of the countries and continents, this also adds
on to the idea that this company is a global company that works in all four
corners of the world. The epic non diegetic trumpets playing in the background
along with the dramatic camera track help make this ident feel like it is one
of a big company. The 3D text used is gold and white. Gold usually represents
power, class and success and we think as universal has all of these things this
is why they used it.
Paramount Pictures.
This is Paramount Pictures' ident that is used as the start
of the films that they produce/distribute. It is a unit of American media
conglomerate Viacom. The ident starts with 22 stars flying through the clouds
and eventually forming in a circle around the super imposed 3D text of the
company name. The logo originally started out with 24 stars, each star
represented the 24 different movie stars that were contracted to work with Paramount
when the ident was originally made. The mountain is a 3D model that is the main
centre piece of this 3D animation. The mountain was added by the original
creator as it reminded them of their childhood. In 1920, the number of stars
was cut from the original 24 stars to the now used 22 for an unknown reason.
The very advanced 3D graphics in this ident signifies to us that this is owned
by a large company as this type of 3D animation is only used by companies that
create the Hollywood blockbusters on the scale that paramount do. Paramount
means more important than anything else (supreme).
BBC Films.
This is BBC Films' ident that is used as the start of the
films that they produce/distribute. BBC Films is the feature film-making arm of
the BBC. The BBC Films ident begins a burst of blue in the center of the fame
with particles coming out of it. Out of the blue section comes the three
letters that spin and form together to make the "BBC". The word
"films" then comes past the camera and stops under the
"BBC". This ident intro is much more low key compared to the other
two that we have analysed. BBC Films is not part of a big conglomerate and
isn't as well off so this is reflected in their ident. The non-diegetic music
playing is a lot more epic and dramatic than the animation suggests, this is
done to try and add dramatic effect to the very one dimensional intro. The
color blue is used in this ident as it is often associated with depth and
stability and the BBC has both of these things. It also symbolizes trust,
loyalty, wisdom, intelligence. While creating the ident for our group this BBC
Films ident is one that we should draw inspiration from as the other two intros
that we analysed are very specialist and a little far fetched for us to be
aiming to create something on the scale of them. This BBC Films ident has more
realistic elements that we could create such as the 2D text with no blockbuster
style 3D animation.
Post By:
Josh Barrett
Metehan Hizli
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